Wednesday, November 28, 2012

Job Interviews - How to Answer When Asked Your Strengths and Weaknesses - Part 2

7) Why are you interested in this position?

When you are an accountant and you are applying at an accounting firm, it is pretty obvious why you are interested; you are interested in using your acquired education, skills, and knowledge in your career field.

However, maybe the position is a cashier for a store and you just want a job; you do not have a brilliant answer to offer. Not to worry. Do not discount very basic answers such as "I need to earn money to support myself and/or my family," or "I want more out of life, and I need to work if I am going to have a better lifestyle for my family." Employers like employees who need to work; such employees are more apt to be dependable, responsible and productive.

Job Interviews - How to Answer When Asked Your Strengths and Weaknesses - Part 2

8) Why do you want to work for us?

Here you should be specific in your answer. There may be thousands of accounting firms with positions to offer, but it is now a question of "why us"?

Research the firm as best you can. Phone book ads often contain great information, such as how long a firm has been in business, what it specializes in, who are the key members of the firm, and whom they hope to serve.

Depending upon what you learn at the library, and from other local sources, possible answers might be:

"You have an expanding firm, and I believe there will be opportunities for me to prove myself and grow with you," or

"Your firm is one of the oldest and most respected in our community, and I want to learn from, and be associated with one of the best," or

"I believe you will reward people according to their value to the firm, and I am willing to prove my value to you," or finally

"Your specialty happens to be my area of career interest."

9) Why should we hire you?

Here you must be straightforward and confident about your ability and what you have to offer. Say, "I believe I am qualified and can do the job."

Amplify this answer by stressing your strong points, such as your appropriate education, specialized training, proven experience, skills and abilities.

Do not say you can do any job. You do not know that for a fact, and, more important, the person interviewing you-no matter how good you look on paper or act in person-does not really know if you can do it either until you start having to perform on the job.

This is why you should qualify your answers with "I believe . . . ," or "Based on my performance in similar positions in the past, I have no reason to think I will not be able to do the job for you."

10) What are your strengths and weaknesses?

Good strengths include some very basic character traits, such as determination, honesty, responsibility, dependability, inquisitiveness, willingness to learn, openness to new ideas, stability, and humor. Pick traits that you are confident and comfortable with.

In approaching the question of your weaknesses, rule one is to have some. The worst answer you could give is "I do not have any weaknesses." We all have weaknesses, and if we are unwilling to talk about them, it is a big red flag that there are some definite personality problems.

Never let your lack of confidence, or overdeveloped ego, prevent you from showing your weaknesses. Handle the challenge by taking your weaknesses (whatever they may be) and turning them into strengths. If you are a workaholic, say "Sometimes I do not know when to stop working on a project. I can get so involved I may work 16 hours straight. This may upset other employees who quit at the normal time."

11) What are your career goals?

Your objectives or goals are very important. You do not want to be a wandering generality; you want to be a meaningful specific.

People want to know if you have thought about your future, and have a plan to get where you want to go. You should have both short and long range goals. A good short range goal might be to secure a position in your career field, develop more experience in an area of interest, or position yourself with a firm or organization that is growing.

Long range goals require you to picture yourself, and where you would like to be, 10 or 20 years from now.

12) Why did you leave your last position?

This question can be asked because they are testing your reaction, or if your resume gives the impression you have been "job-hopping".

If there was a problem with leaving your last position (you were fired, encountered a personality conflict, or got mad and quit), be careful not to speak ill of the position you held, the organization you held it with, or members of the organization. Put downs score no points and reflect poorly on you, regardless of the challenges you may have had.

Good reasons to leave jobs are: 1) an opportunity for advancement, 2) an opportunity to make more money, 3) an opportunity to secure more or better benefits, 4) to gain more job satisfaction, 5) a better career opportunity, 6) a more challenging position, or 7) an opportunity to work with better people.

While all of these are legitimate reasons, none of them is the best answer to the question. It is best to simply say, "I am looking for a better opportunity." The better opportunity could be any of the above seven answers without actually saying so.

Copyright 2006 Ed Bagley

Job Interviews - How to Answer When Asked Your Strengths and Weaknesses - Part 2
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Ed Bagley's Blog Publishes Original Articles with Analysis and Commentary on 5 Subjects: Sports, Movie Reviews, Lessons in Life, Jobs and Careers, and Internet Marketing. My intention is to inform, educate, delight and motivate you the reader.

Read my other articles in the Job Interviews series: "It Is Not What You Say, But How You Say It That Counts - Part 1", "How to Handle Job References - Part 3" and "What Are Employers Really Looking For?" - Part 4".

Find my Blog at:

http://www.edbagleyblog.com

[http://www.edbagleyblog.com/JobsandCareers.html]

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Tuesday, November 6, 2012

Smart Media Communications; Part 4 - How To Do A National Radio Tour From Home

How to Do A National Radio Talk Show Tour from Home

Of all the media, radio talk is the most dynamic, interactive and exciting way to reach your audience. If your project or topic is informative, controversial or sensational (or all three combined) setting up talk radio interviews is probably the easiest form of publicity to get. There are many good media directories on the market but the big daddy of them all is Bacon's media directory which lists all newspapers, radio and TV stations in the U.S. by state, city, call letters and provides a wide range of useful data like producers names, show formats, etc. While expensive (over 0.00) this directory is an indispensable tool to media professionals. You may want to check your public library and see if they have one or can order one in. This way, you could photocopy the markets you are interested in targeting your media communications.

Getting a talk radio interview (called a gig) is simple and all you need is a way to get your press release to a particular show producer (mail, fax, email), a phone for follow-up, a quiet environment to make and receive calls and perform talk show interviews from your home. I have a lot of experience doing radio talk and I assure you, there is no easier way to promote your project to the public. And like everything else, the more you spend time setting up gigs and doing talk shows, the easier they are to set up and do, it builds upon itself. The nice part is that 90% of the time the radio station will call you at your home or office, all you have to do is be punctual, available for the call and professional.

Smart Media Communications; Part 4 - How To Do A National Radio Tour From Home

The following tips are from our ebook "How To Get Free Publicity" and will give you a lot of information to improve your talk show experience and help you be successful on the radio.

Cool Tips & Tricks

It is possible to do a national radio talk show tour from your home in fact, easier then you think! All you have to do is contact the radio stations with a talk format, speak with the appropriate producer (s) of the show (s) that would handle your topic, send (or fax) them a press release and set an appointment to conduct a phone interview. This is a great way to get thousands of dollars worth of airtime with minimal cost from the comforts of your home! Often, the radio station will call you when it's ShowTime!

Know your market...call ahead to radio stations and see what kinds of materials the producer/host wants to see from you beyond your press release, if any. Send your press release in a plain envelope with the producers name hand written with an ink pen. This personalizes the press release and helps ensure that it will get read.Press releases are sent in an envelope right? Use the outside of the envelope to write a key sentence or thought. This will help catch the eye. We write "Smart people read Smart Books" on the outside of our press envelopes.Provide a way for producers and talk show hosts to respond to your press release by providing a toll free number they can contact you at for show scheduling.Add something visual that catches their attention. Even a business card or a Rolodex card with your name, phone number, address and indicating your area of specialty.Follow up your press release by calling them to confirm they received it and to set a talk show interview appointment. Use an 8 ½ by 11" monthly calendar to log your talk show appointments. When logging the appointment, write the producer/host name and station call letters in the time slot. This way you won't forget their names when they call.Always send a brief thank you letter to the producer/host for allowing you to talk with their audience. Use your monthly calendar and check off the media when you send the thank you letter. This has many benefits including a media review and control system showing you where you talked and whom you need to thank at a glance.Try to schedule 1-2 talk shows per day. At least one, two is best.
Here's some tips and tricks to help you when talking on the radio:

1. Make sure you have a good phone line. If possible, have a mute button on your phone to mute out your coughing. (Called a cough button).

2. Make sure you have a quiet environment to conduct the talk show from.

3. Do not be distracted or disturbed when doing a talk show. Put a "Do Not Disturb Radio Talk Show In Progress" sign on your home or office door.

4. Have a glass of water nearby during the talk show for obvious reasons.

5. Write your talking points down in advance of the talk show. Design these talking points so that you can use them again and again. The more you conduct radio talk shows the easier they get and the better you get. Expand your talking points to answer the common questions you get on the radio.

6. Try to limit your talking points to three (3) main points in an outline fashion. If you are talking about a book, paperclip the book for easy access while performing.

7. Have a special "information" toll free phone number for people (and media) to contact you to learn more about what you do or with questions which you can answer. If you are an author, specialist or consultant, the announcement of this information line can get publicity.

8. Get listeners involved, have a contest or quiz. If you are handing out important information, tell them to get something to write with, you'll be giving out money saving tips (or something). This way, when you mention your toll free phone number, they have paper and pen in hand ready to write your number down.

9. If you are asked a question you don't have the answer to, don't panic. Tell the audience you don't have the answer in a professional manner BUT you will dig into it and call the station back when you have the answer. This may give you another chance to get on the air.

10. Another technique is to tell the caller on the radio to call your toll free number and leave their telephone number with your staff so you can get back to them with an answer then, state your number. This allows you to get your toll free number on the air twice. Once during the show and once before you leave.

11. Never make up an answer to a question. You either know or you don't know. If you make up an answer on an interactive talk show, you can bet your last dollar a listener will catch you and call the radio station. Nothing is more embarrassing or ruins your credibility faster than giving out hogwash answers.

12. If you goof up on a talk show, make note of it but don't let it ruin your enthusiasm. Practice makes perfect.

Nothing replaces you having knowledge about your topic and the issues surrounding your topic. When you are on the radio, it is very comparable to sitting on the 50-yard line of the super bowl with 50,000 people in the grandstand, each able to ask you any question they want about your topic and the associated issues. The good news is that people in the audience don't have as much time invested contemplating the issues surrounding your topic as you do. This allows you to think deeply into your topic in advance of the questions. The best way to cover your bases is to ask your self the 5WH formula:Who, What, Where, When, Why & How.Having the answers to the 5WH formula will go a LONG way to preparing you for as all media interviews whether newspaper editors or radio & TV talk show interviews. Remember that behind every voice you talk to in the media is a human being. Whether they are editors, producers or show hosts. It is possible to become friendly with some of these folks over time and if you play your cards correctly, you can turn yourself into a self-publicist. When you have the ability and credibility with the media to pick up the phone, make a few calls and schedule a week's worth of talk shows in a couple hours, you know that you have done your job well.

To your success!

Copyright © 2006 James W. Hart, IV All Rights Reserved

Smart Media Communications; Part 4 - How To Do A National Radio Tour From Home
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