Thursday, September 6, 2012

Public Relations 101: Three Reporter Styles to Watch Out For

Often times, organizations forget to give a substantial part of their resources in ensuring that their public relations and external communications people know the essentials needed for good media handling. Even worse, at times, organizations totally disregard the need for their media relations team to acquire effective media and crisis management skills that will help them in the event of a controversy. Sometimes, they even disregard the need to have a PR team at all!

In a world where information travels at lightning speed and perceptions are more powerful than facts, successful organizations recognize the power of the media, most especially public relations, in affecting their business objectives. Especially during crisis situations, organizations realize the urgent need for effective media relations to maintain their good standing with the public.

Is your company positioned for greater media mileage? Is your organization ready to build a stronger reputation? Is it even ready to face and manage the media in the event of any controversy? If you are part of your organization's media relations team and you would like to brush up on some pointers before being interviewed, here are three reporters' styles to watch out for:

Public Relations 101: Three Reporter Styles to Watch Out For

The Dummy. Reporters who pretend not to understand or repeat the same questions in different ways are using the dummy style of reporting. Their goal is to get you to say something inconsistent and often times, this leads to confusing the viewers who are following the situation. The best solution for such a reporter would be sticking to the facts. During an interview, do not exaggerate and just keep all the statements simple and concise.
The Machine Gunner. Reporters who ask question in rapid succession are considered as machine gunners. They do this simply because they would like to exert control in the interview or to get the interviewee confused so that he or she may give an inappropriate answer. When faced with a machine gunner, it is vital to be able to gain control of the interview or else the key points you would like the people to know will never be shared. One sure way to divert the situation would be by stating your intentions to strictly answer the reporter's questions one by one.
The Jester. Some reports are very decisive and would play the jester during interviews. They would ask questions by joking around, trying to loosen you up a bit and make you more carefree. The big danger when you are being interviewed by a "jester" would be following his or her lead and start answering question in a joking manner as well. Your jokes might be taken out of context and possibly create more damage for the organization's reputation. During the height of a controversy or crisis, creating a somber mood is vital so that the public can see and empathize on how seriously you take the situation. To tame the jester, use sentences like "It may be easy to joke about it but..." then proceed in sharing your key points to take control of the interview.

Public Relations 101: Three Reporter Styles to Watch Out For
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To learn more reporters' styles and other effective media skills, click this link.

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Sunday, September 2, 2012

The Process Airlines Use For Hiring Flight Attendants

Before you submit an application for a position as a flight attendant with an airline, you should be aware of the process that airlines usually go through when hiring flight attendants. You need to thoroughly read the job posting to determine the preferred method of submitting the application. Most airlines now want the applications submitted electronically, but you may still be able to send your resume in the mail. This is easy enough to do by logging onto the airline website and using the appropriate link for sending email.


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Once you have all your documentation in place and you write the cover letter and your resume, then you submit and wait anxiously for a call for an interview. This interview may be conducted over the telephone if you do not live in the vicinity of the head offices of the airline or you may have to go to the nearest airport to meet with the human resources personnel. More often than not, the airlines hold an open house interview in which all applicants where you meet with the recruiters and pass in your resume and application at the same time. This will give the recruiters an opportunity of how well you conduct yourself when speaking to a group of people because you will have to give a short description of your work experience and qualifications to the group.

After this open house interview, the recruiters will select the applicants they want to interview one-on-one and will announce the names of those that they would like to stay or come back later for a second interview. You may have to return home and wait for a call for the second interview or receive notification by mail. In this second interview, you will be questioned by a panel and you may have a scenario in which you have to demonstrate your skills at handling problems that could arise onboard the aircraft.

The Process Airlines Use For Hiring Flight Attendants

How often an airline does hire flight attendants depends on their needs. Since airlines have their own training facilities, they may wait until they have openings for a few jobs or several airlines may work together to hire enough flight attendants to fill a class. Once you do submit your application and have gone through the first stage of the interviewing process, you should never call the airlines to check on your hiring status. Don't narrow your possibilities by applying to only one airline ?apply to several and hope to get hired by one of them.

Even when you pass the interviewing step, you still have to pass the training required by the airline to be officially hired for the position. This training could be from 4 to 7 weeks in duration depending on the size of the airline and the number of flights it has.

There could be between 30 and 100 trainees in the class, which starts at about 8 in the morning and runs until about 4:30 or 5 in the evening. In this training you learn emergency evacuation procedures, how to deal with safety and security issues, how to handle difficult or nervous passengers as well as flight regulations and procedures and the company policies. You do need to pass this training with a mark of at least 90%.

The Process Airlines Use For Hiring Flight Attendants

For more information on the process airlines use for hiring flight attendants and flight attendant openings as well as a free sample cover letter for flight attendant jobs;visit http://www.CorporateFlyer.net

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