Often times, organizations forget to give a substantial part of their resources in ensuring that their public relations and external communications people know the essentials needed for good media handling. Even worse, at times, organizations totally disregard the need for their media relations team to acquire effective media and crisis management skills that will help them in the event of a controversy. Sometimes, they even disregard the need to have a PR team at all!
In a world where information travels at lightning speed and perceptions are more powerful than facts, successful organizations recognize the power of the media, most especially public relations, in affecting their business objectives. Especially during crisis situations, organizations realize the urgent need for effective media relations to maintain their good standing with the public.
Is your company positioned for greater media mileage? Is your organization ready to build a stronger reputation? Is it even ready to face and manage the media in the event of any controversy? If you are part of your organization's media relations team and you would like to brush up on some pointers before being interviewed, here are three reporters' styles to watch out for:
The Dummy. Reporters who pretend not to understand or repeat the same questions in different ways are using the dummy style of reporting. Their goal is to get you to say something inconsistent and often times, this leads to confusing the viewers who are following the situation. The best solution for such a reporter would be sticking to the facts. During an interview, do not exaggerate and just keep all the statements simple and concise.
The Machine Gunner. Reporters who ask question in rapid succession are considered as machine gunners. They do this simply because they would like to exert control in the interview or to get the interviewee confused so that he or she may give an inappropriate answer. When faced with a machine gunner, it is vital to be able to gain control of the interview or else the key points you would like the people to know will never be shared. One sure way to divert the situation would be by stating your intentions to strictly answer the reporter's questions one by one.
The Jester. Some reports are very decisive and would play the jester during interviews. They would ask questions by joking around, trying to loosen you up a bit and make you more carefree. The big danger when you are being interviewed by a "jester" would be following his or her lead and start answering question in a joking manner as well. Your jokes might be taken out of context and possibly create more damage for the organization's reputation. During the height of a controversy or crisis, creating a somber mood is vital so that the public can see and empathize on how seriously you take the situation. To tame the jester, use sentences like "It may be easy to joke about it but..." then proceed in sharing your key points to take control of the interview.
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To learn more reporters' styles and other effective media skills, click this link.
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