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Tuesday, November 6, 2012

Smart Media Communications; Part 4 - How To Do A National Radio Tour From Home

How to Do A National Radio Talk Show Tour from Home

Of all the media, radio talk is the most dynamic, interactive and exciting way to reach your audience. If your project or topic is informative, controversial or sensational (or all three combined) setting up talk radio interviews is probably the easiest form of publicity to get. There are many good media directories on the market but the big daddy of them all is Bacon's media directory which lists all newspapers, radio and TV stations in the U.S. by state, city, call letters and provides a wide range of useful data like producers names, show formats, etc. While expensive (over 0.00) this directory is an indispensable tool to media professionals. You may want to check your public library and see if they have one or can order one in. This way, you could photocopy the markets you are interested in targeting your media communications.

Getting a talk radio interview (called a gig) is simple and all you need is a way to get your press release to a particular show producer (mail, fax, email), a phone for follow-up, a quiet environment to make and receive calls and perform talk show interviews from your home. I have a lot of experience doing radio talk and I assure you, there is no easier way to promote your project to the public. And like everything else, the more you spend time setting up gigs and doing talk shows, the easier they are to set up and do, it builds upon itself. The nice part is that 90% of the time the radio station will call you at your home or office, all you have to do is be punctual, available for the call and professional.

Smart Media Communications; Part 4 - How To Do A National Radio Tour From Home

The following tips are from our ebook "How To Get Free Publicity" and will give you a lot of information to improve your talk show experience and help you be successful on the radio.

Cool Tips & Tricks

It is possible to do a national radio talk show tour from your home in fact, easier then you think! All you have to do is contact the radio stations with a talk format, speak with the appropriate producer (s) of the show (s) that would handle your topic, send (or fax) them a press release and set an appointment to conduct a phone interview. This is a great way to get thousands of dollars worth of airtime with minimal cost from the comforts of your home! Often, the radio station will call you when it's ShowTime!

Know your market...call ahead to radio stations and see what kinds of materials the producer/host wants to see from you beyond your press release, if any. Send your press release in a plain envelope with the producers name hand written with an ink pen. This personalizes the press release and helps ensure that it will get read.Press releases are sent in an envelope right? Use the outside of the envelope to write a key sentence or thought. This will help catch the eye. We write "Smart people read Smart Books" on the outside of our press envelopes.Provide a way for producers and talk show hosts to respond to your press release by providing a toll free number they can contact you at for show scheduling.Add something visual that catches their attention. Even a business card or a Rolodex card with your name, phone number, address and indicating your area of specialty.Follow up your press release by calling them to confirm they received it and to set a talk show interview appointment. Use an 8 ½ by 11" monthly calendar to log your talk show appointments. When logging the appointment, write the producer/host name and station call letters in the time slot. This way you won't forget their names when they call.Always send a brief thank you letter to the producer/host for allowing you to talk with their audience. Use your monthly calendar and check off the media when you send the thank you letter. This has many benefits including a media review and control system showing you where you talked and whom you need to thank at a glance.Try to schedule 1-2 talk shows per day. At least one, two is best.
Here's some tips and tricks to help you when talking on the radio:

1. Make sure you have a good phone line. If possible, have a mute button on your phone to mute out your coughing. (Called a cough button).

2. Make sure you have a quiet environment to conduct the talk show from.

3. Do not be distracted or disturbed when doing a talk show. Put a "Do Not Disturb Radio Talk Show In Progress" sign on your home or office door.

4. Have a glass of water nearby during the talk show for obvious reasons.

5. Write your talking points down in advance of the talk show. Design these talking points so that you can use them again and again. The more you conduct radio talk shows the easier they get and the better you get. Expand your talking points to answer the common questions you get on the radio.

6. Try to limit your talking points to three (3) main points in an outline fashion. If you are talking about a book, paperclip the book for easy access while performing.

7. Have a special "information" toll free phone number for people (and media) to contact you to learn more about what you do or with questions which you can answer. If you are an author, specialist or consultant, the announcement of this information line can get publicity.

8. Get listeners involved, have a contest or quiz. If you are handing out important information, tell them to get something to write with, you'll be giving out money saving tips (or something). This way, when you mention your toll free phone number, they have paper and pen in hand ready to write your number down.

9. If you are asked a question you don't have the answer to, don't panic. Tell the audience you don't have the answer in a professional manner BUT you will dig into it and call the station back when you have the answer. This may give you another chance to get on the air.

10. Another technique is to tell the caller on the radio to call your toll free number and leave their telephone number with your staff so you can get back to them with an answer then, state your number. This allows you to get your toll free number on the air twice. Once during the show and once before you leave.

11. Never make up an answer to a question. You either know or you don't know. If you make up an answer on an interactive talk show, you can bet your last dollar a listener will catch you and call the radio station. Nothing is more embarrassing or ruins your credibility faster than giving out hogwash answers.

12. If you goof up on a talk show, make note of it but don't let it ruin your enthusiasm. Practice makes perfect.

Nothing replaces you having knowledge about your topic and the issues surrounding your topic. When you are on the radio, it is very comparable to sitting on the 50-yard line of the super bowl with 50,000 people in the grandstand, each able to ask you any question they want about your topic and the associated issues. The good news is that people in the audience don't have as much time invested contemplating the issues surrounding your topic as you do. This allows you to think deeply into your topic in advance of the questions. The best way to cover your bases is to ask your self the 5WH formula:Who, What, Where, When, Why & How.Having the answers to the 5WH formula will go a LONG way to preparing you for as all media interviews whether newspaper editors or radio & TV talk show interviews. Remember that behind every voice you talk to in the media is a human being. Whether they are editors, producers or show hosts. It is possible to become friendly with some of these folks over time and if you play your cards correctly, you can turn yourself into a self-publicist. When you have the ability and credibility with the media to pick up the phone, make a few calls and schedule a week's worth of talk shows in a couple hours, you know that you have done your job well.

To your success!

Smart Media Communications; Part 4 - How To Do A National Radio Tour From Home
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Thursday, September 6, 2012

Public Relations 101: Three Reporter Styles to Watch Out For

Often times, organizations forget to give a substantial part of their resources in ensuring that their public relations and external communications people know the essentials needed for good media handling. Even worse, at times, organizations totally disregard the need for their media relations team to acquire effective media and crisis management skills that will help them in the event of a controversy. Sometimes, they even disregard the need to have a PR team at all!

In a world where information travels at lightning speed and perceptions are more powerful than facts, successful organizations recognize the power of the media, most especially public relations, in affecting their business objectives. Especially during crisis situations, organizations realize the urgent need for effective media relations to maintain their good standing with the public.

Is your company positioned for greater media mileage? Is your organization ready to build a stronger reputation? Is it even ready to face and manage the media in the event of any controversy? If you are part of your organization's media relations team and you would like to brush up on some pointers before being interviewed, here are three reporters' styles to watch out for:

Public Relations 101: Three Reporter Styles to Watch Out For

The Dummy. Reporters who pretend not to understand or repeat the same questions in different ways are using the dummy style of reporting. Their goal is to get you to say something inconsistent and often times, this leads to confusing the viewers who are following the situation. The best solution for such a reporter would be sticking to the facts. During an interview, do not exaggerate and just keep all the statements simple and concise.
The Machine Gunner. Reporters who ask question in rapid succession are considered as machine gunners. They do this simply because they would like to exert control in the interview or to get the interviewee confused so that he or she may give an inappropriate answer. When faced with a machine gunner, it is vital to be able to gain control of the interview or else the key points you would like the people to know will never be shared. One sure way to divert the situation would be by stating your intentions to strictly answer the reporter's questions one by one.
The Jester. Some reports are very decisive and would play the jester during interviews. They would ask questions by joking around, trying to loosen you up a bit and make you more carefree. The big danger when you are being interviewed by a "jester" would be following his or her lead and start answering question in a joking manner as well. Your jokes might be taken out of context and possibly create more damage for the organization's reputation. During the height of a controversy or crisis, creating a somber mood is vital so that the public can see and empathize on how seriously you take the situation. To tame the jester, use sentences like "It may be easy to joke about it but..." then proceed in sharing your key points to take control of the interview.

Public Relations 101: Three Reporter Styles to Watch Out For
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Sunday, September 2, 2012

The Process Airlines Use For Hiring Flight Attendants

Before you submit an application for a position as a flight attendant with an airline, you should be aware of the process that airlines usually go through when hiring flight attendants. You need to thoroughly read the job posting to determine the preferred method of submitting the application. Most airlines now want the applications submitted electronically, but you may still be able to send your resume in the mail. This is easy enough to do by logging onto the airline website and using the appropriate link for sending email.

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Once you have all your documentation in place and you write the cover letter and your resume, then you submit and wait anxiously for a call for an interview. This interview may be conducted over the telephone if you do not live in the vicinity of the head offices of the airline or you may have to go to the nearest airport to meet with the human resources personnel. More often than not, the airlines hold an open house interview in which all applicants where you meet with the recruiters and pass in your resume and application at the same time. This will give the recruiters an opportunity of how well you conduct yourself when speaking to a group of people because you will have to give a short description of your work experience and qualifications to the group.

After this open house interview, the recruiters will select the applicants they want to interview one-on-one and will announce the names of those that they would like to stay or come back later for a second interview. You may have to return home and wait for a call for the second interview or receive notification by mail. In this second interview, you will be questioned by a panel and you may have a scenario in which you have to demonstrate your skills at handling problems that could arise onboard the aircraft.

The Process Airlines Use For Hiring Flight Attendants

How often an airline does hire flight attendants depends on their needs. Since airlines have their own training facilities, they may wait until they have openings for a few jobs or several airlines may work together to hire enough flight attendants to fill a class. Once you do submit your application and have gone through the first stage of the interviewing process, you should never call the airlines to check on your hiring status. Don't narrow your possibilities by applying to only one airline ?apply to several and hope to get hired by one of them.

Even when you pass the interviewing step, you still have to pass the training required by the airline to be officially hired for the position. This training could be from 4 to 7 weeks in duration depending on the size of the airline and the number of flights it has.

There could be between 30 and 100 trainees in the class, which starts at about 8 in the morning and runs until about 4:30 or 5 in the evening. In this training you learn emergency evacuation procedures, how to deal with safety and security issues, how to handle difficult or nervous passengers as well as flight regulations and procedures and the company policies. You do need to pass this training with a mark of at least 90%.

The Process Airlines Use For Hiring Flight Attendants

For more information on the process airlines use for hiring flight attendants and flight attendant openings as well as a free sample cover letter for flight attendant jobs;visit http://www.CorporateFlyer.net

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Wednesday, August 22, 2012

Job Search Advice - Are You Applying Online, But Getting No Interviews?

Here's a common scenario (and complaint) for job seekers: "I spend all day long applying to jobs online through Monster.com, CareerBuilder.com, or niche job boards-and I never get a response. Have I lost the understanding of how this job search works?"

If this is happening to you, you've got to understand that the job search has totally changed from what it was 15 years ago, or even 5 years ago. Today's job search is different. It's flooded with job seekers in this terrible economy, and jobs are posted online, so that everyone and their dogs can apply, with just a click of the mouse. So some of these jobs you're seeing on Monster or Career Builder or some of the bigger niche sites are getting a thousand or more applicants-and I don't care how good you are, it's hard to shine in a room of 1000 people.

What should you do? Step away from sites like those, other than looking at the job to find out who it's with. Once you find out which company is hiring, find out who the hiring manager for that job is.

Job Search Advice - Are You Applying Online, But Getting No Interviews?

This is where social networks come into play. You can use LinkedIn, Facebook, and Twitter to identify the hiring manager for that job and then go directly to him because-guess what? It takes a lot of effort to do that. So not all of those 1000 folks who sent in that application will contact the hiring manager. In fact, my guess would be that out of the 1000 people who would apply online, less than 10 will seek out the hiring manager. Out of those 10, at least 5 will fail with a typo, a misspelled word, bad email syntax, or they just do an overall crummy job with their note, so really, it's 5 out of 1000-and you could be one of those 5.

Why is it so important to get to the hiring manager? He's the one who's carrying the budget, and who has the problem he's got to solve, so he's super-interested in someone like you. You have to help him find you.

So, stop applying online. It just won't work in our current climate. There are too many applicants, and not enough jobs. Find the job, find the hiring manager, and go directly to him for the job.

Job Search Advice - Are You Applying Online, But Getting No Interviews?

Peggy McKee has over 15 years of experience in sales, sales management, sales recruiting, and career coaching. Her website, Career Confidential ( http://www.careerconfidential.com ) is packed with job-landing tips and advice as well as the practical, powerful, innovative tools every job seeker needs to be successful.

Find out what interview coaching can do for you-job-search strategies, social media help, role-playing interview questions, resumes that get the interview, 30/60/90-day plans that get the job, and much more at

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Learn to be the candidate that everyone wants to hire.

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Tuesday, August 7, 2012

Back to Basics - 3 Steps to Success in Conducting Interviews and Interrogations

Make no mistake about it, investigative interviewing and criminal interrogation are complex, psychologically demanding tasks. Understanding human nature and the dynamics of communication along with knowing the rules of persuasion and influence, listening to verbal behavior, observing non-verbal signals and paralinguistic cues as well as documenting any physiological changes, grooming gestures, emblems, and micro-expressions of emotion you observe during the interview can be overwhelming. Understandably, it is easy to miss much of what is going on during the interview or interrogation, let alone knowing what the subject said.

But as with almost any task regardless of how complex, there are basic aspects which will be responsible for the majority of your success. Quite simply this is the "80/20 rule" which states that approximately 80% of your success will come from about 20% of your activities. Within the area of investigative interviews and criminal interrogations we can break that down into three main ingredients, if you will, which if present within your interviews and interrogations will greatly enhance your ability of a successful outcome by obtaining as much truthful information the subjects has within his or her memory.

Interviews

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1) Do your background: One of the fundamentals of effective interviewing is knowing the facts of your case and the strength of any available evidence. Have you ever been asked at the last minute to fill in on an interview or interrogation for a detective who may have been tied up on another task, and you get the "5-second briefing" before walking into the interview room? How effective can you be in that situation? The reality is, not very. You will just be the scribe and learn as you go along during the interview process. As investigators, we can be much more effective individually and as a team when we plan and prepare for the interview or interrogation well in advance of walking into the room by conducting a thorough case review and developing an interrogative strategy.

Back to Basics - 3 Steps to Success in Conducting Interviews and Interrogations

Planning and preparation while developing background information also includes knowing as much as possible about the individual you will be talking with. What is this individuals background? Prior arrests? Married? Children? Pets, Hobbies? Social circles? Religious beliefs? Gang affiliations? and on, and on. The more you know about the individual, the better your chances are of developing rapport and gaining the individuals trust and cooperation.

2) Ask open questions: By open questions I am referring to questions such as, "tell me everything that happened yesterday from the time you woke up until you ended your day", or "describe in detail everything that happened regarding the assault", or "tell me about your relationship with Mr. Johnson." Questions like these are open-ended, allowing for the individual to provide a free narrative response without any influence from the interviewer. Part of the importance of this type of question is that we obtain information rather than give information away, and there is limited contamination from the question itself. Asking a question such as "were you at Bob's Burger Barn yesterday at 2:00?" instantly tells the subject important facts about your investigation such as 'time' and 'location'. Now the individual can easily construct an alibi covering where he was yesterday at 2:00, if he hasn't planned it out already, and sometimes it may be unverifiable making it difficult to dispute it. However, if the individual responds to an open question such as "tell me everything that happened yesterday from the time you woke up until you ended your day" and they interject the time of the crime on their own, that may be significant. Why did they choose to put that specific time in their statement? After obtaining the initial response from an open question, whether in a written statement or an oral interview, you then review and ask clarifying questions to expand upon what they stated, again, using an open-question style such as "tell me more about...", or "you stated you arrived at the party at 7:30, describe in detail everything that happened upon your arrival." Continue to ask clarifying, memory-probing questions to develop the information that the individual provided.

3) Listen to what they say: This by far is one of the most important aspects of conducting effective investigative interviews or criminal interrogations. It seems rather obvious, but in practice, many investigators do not really listen to what the individual said. Often times the investigator is working down a list of questions and while the individual is responding to one question, they are already thinking about the next question they plan on asking. Also, sometimes the investigator is so caught up in looking at the non-verbal behavior, eye movements, hand and foot movements, 'lint-picking' or other grooming gestures and trying to assess what that all means, but the verbal cues are being missed.

The importance of this cannot be understated because much of the recent research on deception has indicated that verbal cues are more diagnostic of deception than non-verbal cues. Researchers have recommended that police focus on what people say rather than what they do during interviews since it has been shown that truthful accounts differ from fabricated accounts in various ways which can be identified by really listening to their account. Also, by understanding principles of investigative statement analysis and by really listening to the words the individual uses, you will be able to discern subtle differences in the content of their language and word choices leading to a better assessment of their veracity. Sometimes what appears to be a denial may not be, but it can be easily missed if you do not pay attention to the individuals language.

In summary, there are certainly no short-cuts to conducting effective interviews or interrogations, and it is my opinion that the more training you have and the more experience you gather from the application of the techniques and information, the more effective you can be. I strongly suggest attending all the training classes and seminars you can to enhance your interview and interrogation skills. However, by applying the basic principles above such as obtaining as much background information on the case and the individual as possible, and developing rapport and trust with them, and ask open-ended questions geared towards information gathering, and really listen to their responses, you will be 80% there.

Back to Basics - 3 Steps to Success in Conducting Interviews and Interrogations

Wesley Clark is the owner of LIES Linguistic Interrogation Expert Services, as well as the administrator of the Interview and Interrogation Group, and a 23 year veteran of law enforcement.
http://www.truthsleuth.com
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Sunday, July 15, 2012

100 Top Action Verbs to Use to Write Powerful, Effective Resume Subheads that Will Win You the Job

Resume writing is of paramount importance in managing the image you present to employers. The stronger the skill and experience descriptions are in your resume -- the higher the number of interviews and salary offers you receive. Having a well-written resume that presents you in your best light will help you attain more interviews and receive higher salary offers.

You have special gifts and abilities. If you develop them properly, you can use them to achieve all your goals. If you are committed to creating a fulfilling career, you must uncover these special gifts and abilities and dedicate yourself to developing and sharpening them. The most powerful resume you can write is one that showcases your unique abilities and talents. Simply Nonfiction Resume Writing Service is a resume writing service that has a proven, strategic system for re-writing your resume so that it showcases your unique abilities and talents and helps you land more interviews, helps you win your dream job and helps you earn the salary you and your loved ones deserve.

Interviews

Your ability to generate a generous income for yourself and your family is the most important asset your possess. A well-written resume is one of your most powerful possessions because it allows you to leverage your earning power -- the most important financial asset you possess.

100 Top Action Verbs to Use to Write Powerful, Effective Resume Subheads that Will Win You the Job

Simply Nonfiction Resume Writing Service has invented a distinctive Unique Talents and Abilities Resume Writing System that allows you to take your career to a higher level than it's ever been at before. Part of our strategic program involves writing vivid, strong headings and subheads for your writing. Vivid, descriptive action words create a word picture in a potential employer's mind. Action verbs enable the potential employer to visualize you accomplishing important tasks in your previous jobs -- this gives them them impression you will also be able to accomplish great feats for them.

Simply Nonfiction Resume Writing Service has carefully studied and analyzed the top 100 Action Verbs to use when writing resume headings and subheadings. These action verbs are particularly powerful because they prompt potential employers to visualize vivid word pictures in their minds. After reading this list, you may decide that you would like the services of a professional resume writing service to help you professionally create a resume. You can visit our website at [http://michelerooney.tripod.com/] for details.

The Top 100 Action Verbs to Use for Resume Writing according to Simply Nonfiction Resume Writing Service are:

1. Accelerated

2. Accomplished

3. Accounted for

4. Accumulated

5. Achieved

6. Active in

7. Arbitrated

8. Articulated

9. Boosted

10. Briefed

11. Broadened

12. Budgeted

13. Campaigned

14. Chaired

15. Championed

16. Clarified

17. Coached

18. Collaborated

19. Coordinated

20. Corroborated

21. Cultivated

22. Customized

23. Decided

24. Decreased

25. Delegated

26. Demonstrated

27. Designated

28. Developed

29. Devised

30. Diagnosed

31. Documented

32. Doubled

33. Economized

34. Edited

35. Educated

36. Empowered

37. Enabled

38. Encouraged

39. Endorsed

40. Enhanced

41. Faciliated

42. Focused

43. Forecasted

44. Generated

45. Harmonized

46. Harnessed

47. Identified

48. Illustrated

49. Impressed

50. Improved

51. Increased

52. Justified

53. Launched

54. Led

55. Magnified

56. Managed

57. Marketed

58. Mastered

59. Navigated

60. Negotiated

61. Observed

62. Obtained

63. Organized

64. Orchestrated

65. Participated

66. Pinpointed

67. Performed

68. Publicized

69. Published

70. Realigned

71. Recognized

72. Recommended

73. Selected

74. Separated

75. Spearheaded

76. Stimulated

77. Succeeded

78. Surpassed

79. Synchronized

80. Synergized

81. Tabulated

82. Targeted

82. Tested

83. Took over

84. Traded

85. Translated

86. Triggered

87. Triumphed

88. Troubleshot

89. Uncovered

90. Underwrote

91. Unearthed

92. Unifed

93. Upgraded

94. Urged

95. Utilized

96. Validated

97. Verbalized

98. Verified

99. Vitalized

100. Won over

Put these top 100 action words to work in the heading and subheadings of your resume will help you make a positive impression on employers. If you decide you'd like the assistance of a professional resume writing company in creating your resume visit our site at
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100 Top Action Verbs to Use to Write Powerful, Effective Resume Subheads that Will Win You the Job

Michele Rooney is a professional resume writer and the president of Simply Nonfiction Resume Writing Services. Please visit her website at http://missyrooney.tripod.com/ Rooney has invented a Unique Talents and Abilities resume writing system that creates resumes for job candidates that showcase their special attributes. Simply Nonfiction is an online resume writing service. Rooney is widely recognized as an expert on resume writing. She has a bachelor of arts degree in journalism from Michigan State University.

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Tuesday, July 3, 2012

Job Interviews: Seven Tips for Excelling at Internal Interviews

Interviewing for a position with your current company? Here are seven tips for excelling at internal interviews.

(1) Emphasize how your specific experience and extensive knowledge of the company will make you the ideal person for the job. But provide details; don't assume the interviewer knows all about your past accomplishments (even if he/she does, spell them out).

Interviews

(2) Use your "insider knowledge" to come up with answers to expected questions that will target what your company wants to hear. For example, if your company is always emphasizing the importance of customer service, be sure to talk specifically about how you've enhanced customer service in your current job.

Job Interviews: Seven Tips for Excelling at Internal Interviews

(3) Research the position for which you are applying, just as you would if it was at another company. Talk to people who work in that department; find out what they're currently working on, and their goals--then prepare to talk about how you can help to achieve those goals during the interview.

(4) Be careful not to sound too casual or overly confident, especially if you and your interviewer know each other well. You may have a great advantage over external candidates, but don't assume that's all you'll need. "Sell" yourself just as you would if interviewing for a different company.

(5) Don't assume you will know the interviewer(s). Companies often bring in people from other agencies to provide an unbiased interview panel. If this is the case, you'll have to be particularly careful about highlighting your experience and accomplishments without using company-specific jargon that an outsider might not understand.

(6) In case the hiring supervisor is thinking about bringing in an external candidate because he/she feels a need for a fresh perspective and/or new ideas, be sure to work your creativity into your answers. Show that you can be innovative and inventive, and are full of "fresh" ideas yourself!

(7) Internal candidates often overlook this step: ask for a letter of recommendation from your current boss or someone in a higher position. You may be pleasantly surprised about the supportiveness of your supervisor when it comes to helping you advance!

Job Interviews: Seven Tips for Excelling at Internal Interviews

Bonnie Lowe is author of the popular Job Interview Success System and free information-packed ezine, "Career-Life Times." Find those and other powerful career-building resources and tips at her website: http://www.Best-Interview-Strategies.com

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